“Piracy” used to conjure up images of badass dudes with long hair, chugging whiskey, roaming the high seas for booty and, well… booty.

Unfortunately, today it’s a little less cool.

Today’s piracy looks more like pimply, overweight adolescents who spit vitriol all over Reddit while illegally downloading shitty movies.

But in the era of free or extremely cheap content, why does content piracy still exist?

Because it’s allowed to.

Let’s use an example, like the unbelievably overhyped, snoozefest that was Mayweather vs. Pacquiao.

(Analyzing the #winning combination of Boxing and Big Cable is like watching a heavyweight bout of ineptitude. One that would undoubtedly be more entertaining than any Mayweather fight.)

Archaic tactics, like strangle-hold distribution, are apparently the only way they know how to wring the last few greenbacks from boxing’s pathetic demise.

For example, the individual ~$100 PPV price for the Big Fight isn’t that bad. It’s a lot, but stomach-able for most adults. However only individuals who have a subscription with a major cable company, DISH network, or similar can legally stream the fight. That means you can’t legally pay for it through any online website, Apple TV, or even HBO GO (even if you wanted to).

Restaurants, bars, and other social establishments meanwhile had to pony up anywhere from $6,500 – $15,500 (depending on capacity) if they wanted patrons to see the fight.

And despite best attempts, including lawsuits and “piracy police”, millions still watched the fight, gratis, on Periscope, the aforementioned Reddit, and others.

Why so pervasive?

Because the very structure meant to stop (no, PREVENT!), allows it.